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The diversity of the
team's experience, skills, and knowledge of business principals have
produced a record of success for businesses across a broad spectrum of
restaurant market segments. |
Kevin
S. Relyea
krelyea@prolman.com
In his thirty two
years of leading restaurants Kevin Relyea’s
teams have never failed to significantly
improve the sales, profitability,
operations, image and potential of the
businesses for which they were responsible.
Relyea’s
career in restaurants began as a teenaged
“burger flipper”. He started his career with
Jack in the Box (JIB) as a grill cook while
in high school, receiving consistent promotions
to Assistant Manager, Manager, Area Training
Coordinator, District Manager, Area Manager and
VP-Regional Operations. Before leaving
JIB in 1994, he had become Vice President of
Operations for the most successful division in
the company, which included over 250 JIB
restaurants with a combined $275M in annual
sales. He was chosen to be a key member of the
crisis management team responsible for long-term
strategy formation following the company’s E.
coli tragedy in 1993.
In
1994, following a large investment by JIB in
Family Restaurants, Inc., (“FRI,” a $1.1B
multi-branded international restaurant company
which at various times operated such
brands as
Coco’s, Carrows, jojo’s,
El Torito,
Chi-Chi’s, Casa Gallardo, Koo Koo Roo, Hamburger
Hamlet, Charley Brown’s, Las Brisas,
and Keystone
Grill.) Relyea became President of its
Family Dining Division. This was comprised of
the Coco’s, Carrows and jojo’s brands
with over $500M in annual sales. After two
years, and the Family Dining Division achieving
record sales and earnings, Kevin became the
Chairman, CEO and President of FRI.
As CEO of
FRI, Relyea was directed by the Board of
Directors to lead the turnaround of this newly
formed and struggling LBO. The company had
accumulated approximately $570 million in debt
and had sustained significant declines in sales
and profitability, in spite of the record
results in Relyea’s Family Dining Division. With
Kevin’s leadership, the company reduced debt
from $570 million to $169 million within twelve
months and achieved a $32 million improvement in
EBITDA. This was accomplished by turning around
failing operations within certain brands;
restructuring and centralizing significant
corporate overhead functions and selling certain
operations and other assets at favorable and
profitable prices.
FRI,
originally a privately held restaurant company
became public in 1998 as part of its merger with
Lee Iococca’s Koo Koo Roo brand and
eventually changed its name to Prandium Inc.
As a result of the continuing enormous debt
load following the merger, as part of a
turnaround plan, Relyea guided Prandium through
a successful pre-packaged bankruptcy
reorganization in 2002.
While
leading Prandium, Kevin was responsible for
dozens of successful new product and advertising
campaigns; a new restaurant design and building
program for El Torito and Chi- Chi’s; a new food
cost model for casual dining restaurants
resulting in a four point reduction in food cost
percent; achieving a 30% return on total
invested capital in six of seven years; and
representing the corporation to analysts,
investors, bankers, industry and community
leaders and government officials on a broad
range of issues.
Relyea
received his MBA from Pepperdine University and
regularly completes continuing education
programs sponsored by Stanford, the University
of Chicago GSB, and Wharton.
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