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Kevin S. Relyea
In his thirty
two years of leading restaurants Kevin Relyea’s teams have never failed to
significantly improve the sales, profitability, operations, image and
potential of the businesses for which they were responsible.
Relyea’s career
in restaurants began as a teenaged “burger flipper”. He started his career
with Jack in the Box (JIB) as a grill cook while in high school,
receiving consistent promotions to Assistant Manager, Manager, Area Training
Coordinator, District Manager, Area Manager and VP-Regional Operations.
Before leaving JIB in 1994, he had become Vice President of Operations
for the most successful division in the company, which included over 250 JIB
restaurants with a combined $275M in annual sales. He was chosen to be a
key member of the crisis management team responsible for long-term strategy
formation following the company’s E. coli tragedy in 1993.
In
1994, following a large investment by JIB in Family Restaurants, Inc.,
(“FRI,” a $1.1B multi-branded international restaurant company which
at various times operated such brands as Coco’s, Carrows,
jojo’s,
El Torito, Chi-Chi’s, Casa Gallardo, Koo
Koo Roo, Hamburger Hamlet, Charley Brown’s, Las Brisas,
and Keystone Grill.) Relyea became
President of its Family Dining Division. This was comprised of the Coco’s,
Carrows and jojo’s brands with over $500M in annual sales. After two
years, and the Family Dining Division achieving record sales and earnings,
Kevin became the Chairman, CEO and President of FRI.
As CEO of FRI, Relyea was directed by
the Board of Directors to lead the turnaround of this newly formed and
struggling LBO. The company had accumulated approximately $570 million in
debt and had sustained significant declines in sales and profitability, in
spite of the record results in Relyea’s Family Dining Division. With Kevin’s
leadership, the company reduced debt from $570 million to $169 million
within twelve months and achieved a $32 million improvement in EBITDA. This
was accomplished by turning around failing operations within certain brands;
restructuring and centralizing significant corporate overhead functions and
selling certain operations and other assets at favorable and profitable
prices.
FRI,
originally a privately held restaurant company became public in 1998 as part
of its merger with Lee Iococca’s Koo Koo Roo brand and eventually
changed its name to Prandium Inc. As a result of the continuing
enormous debt load following the merger, as part of a turnaround plan,
Relyea guided Prandium through a successful pre-packaged bankruptcy
reorganization in 2002.
While leading
Prandium, Kevin was responsible for dozens of successful new product and
advertising campaigns; a new restaurant design and building program for El
Torito and Chi- Chi’s; a new food cost model for casual dining restaurants
resulting in a four point reduction in food cost percent; achieving a 30%
return on total invested capital in six of seven years; and representing the
corporation to analysts, investors, bankers, industry and community leaders
and government officials on a broad range of issues.
Relyea
received his MBA from Pepperdine University and regularly completes
continuing education programs sponsored by Stanford, the University of
Chicago GSB, and Wharton.
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